Journal no. 3

 

We don’t do chaos. We do cashmere. While everyone else stampedes for gadgets, we Canadians quietly pour another coffee, admire our soft knits, and maybe… add one more to cart.

 

And to our beloved American clients — we love you, truly. Don’t fret! We’ll cheer you on from across the border while you sprint through parking lots and conquer checkout lines like champions. We’ll just be over here, politely staying warm and smug in our sweaters.

 

Now, because we’re Canadian (and proud of it), we believe in something far superior to stampedes: our famous pre-order. It’s calm, civilized, and gives you first dibs on our exclusive Black Friday Wrap Scarf and Black Friday Wrist Warmers — two cozy, limited-edition essentials that will disappear faster than you can say “sold out.” Why run when you can reserve? Skip the frenzy, secure your favourites early, and glide into the season wrapped in smug serenity.

Now live - Check them out! 

 

And if that’s not enough excitement for one month — we’re also doing something extra fabulous for our VIPs: a special Black Friday offer that’s as soft as our sweaters and twice as tempting. Because true luxury doesn’t shout. It whispers, “limited quantities.”

 

 VIPs, check your inbox! There’s a little surprise coming Friday — our way of saying thank you for being part of the inner circle.
Not a VIP yet? Better start shopping… we save the best for those who really know their cashmere.

 

Stay cozy, stay calm, and let’s redefine Black Friday — one buttery-soft scarf at a time.